We began development of the CX-9 based on the idea of an on-road, 3-row SUV that embodies Mazda DNA as realised in the Zoom-Zoom concepts of Stylish, Insightful and Spirited.
The Stylish concept takes Emotion, Prestige and Newness to the extreme, departing remarkably from the styling of conventional 3-row SUVs. The incorporation of Mazda design DNA in the CX-9 is realised in its sophisticated and upscale styling which is a perfect match for a next-generation, New Medium Crossover SUV. We believe that this is a vehicle that customers will be proud to own.
The Insightful concept is aimed at support of customers and their families through the outstanding ease-of-use of the CX-9 in their busy and various lifestyles. We have focused on innovative packaging and outstanding ease-of-use in every aspect of the vehicle’s use, not only driving. At the same time, the CX-9 achieves the craftsmanship of a premium brand that provides the owner an overwhelming feeling of prestige.
The Stylish concept takes Emotion, Prestige and Newness to the extreme, departing remarkably from the styling of conventional 3-row SUVs. The incorporation of Mazda design DNA in the CX-9 is realised in its sophisticated and upscale styling which is a perfect match for a next-generation, New Medium Crossover SUV. We believe that this is a vehicle that customers will be proud to own.
The Insightful concept is aimed at support of customers and their families through the outstanding ease-of-use of the CX-9 in their busy and various lifestyles. We have focused on innovative packaging and outstanding ease-of-use in every aspect of the vehicle’s use, not only driving. At the same time, the CX-9 achieves the craftsmanship of a premium brand that provides the owner an overwhelming feeling of prestige.
The CX-9 takes the concept of Spirited to an even higher level of performance, joining other Mazda vehicles which already enjoy a strong reputation all over the world.
The CX-9’s sporty, responsive handling sets it apart from competitors in what we believe is a fun-to-drive SUV that will more than satisfy customers. Adding a safety
performance which surpasses the high standards required of SUVs, customers can experience a driving performance unlike a conventional SUV, and a reliability that promises
to deliver a comfortable driving experience.

